When international companies evaluate where to advertise in China, Baidu is hard to ignore. It's not just a search engine anymore — it's an ecosystem of apps and services that collectively reach over a billion users daily.
The Baidu Ecosystem at a Glance
Why These Numbers Matter for Advertisers
Baidu App (708M MAU): This is the primary search and content surface. When users open Baidu, they're not just searching — they're also consuming news, watching short videos, and discovering products through the feed. One account gives you access to all these surfaces.
Baidu Feed (15B+ daily distributions): The feed algorithm distributes content and ads based on user behavior, not just keywords. This means your ads reach users who aren't actively searching but have shown interest in related topics. High volume, smart targeting.
Baidu Maps (3.4B POIs): For businesses with physical locations — retail, restaurants, services — Baidu Maps advertising captures users with local intent. "Logistics company near me" searches happen here.
| Platform | Key Metric | Best For |
|---|---|---|
| Baidu Search | 6B+ daily queries | High-intent, transactional |
| Baidu Feed | 15B+ daily | Discovery, awareness |
| Baidu Maps | 3.4B POIs | Local, brick-and-mortar |
The Advantage for International Brands
Unlike platforms where data is fragmented across different ad systems, Baidu runs everything through one account. Your search campaign data informs your feed targeting. Your Maps advertising reaches the same users who found you through search. It's an integrated ecosystem, not a collection of siloed products.
For advertisers trying to reach Chinese customers, Baidu offers something unique: the combination of search intent data and discovery reach in a single platform, backed by numbers that still make it the default starting point for Chinese digital marketing.
Ready to Reach 708 Million Users?
We help international brands set up and optimize Baidu campaigns.
Get Started