Can I Use a Different Domain for My Baidu PPC Account?

Short answer: yes, you can. But the way you do it depends on your situation. There are three different paths, and picking the wrong one can waste weeks.

By default, Baidu allows only one promotion URL per account — the domain you registered with. If you try to use a third-party tracking tool like Adobe, Google 360, Kenshoo, or Marin, you have probably run into this problem: the tool's tracking URL does not match your registered domain, so sync fails and data does not flow.

Here are the three ways to use a different domain, and when each one applies.

Option 1: Add a Tracking URL

This is the most common scenario. You have a third-party tracking tool that needs to append its own tracking domain to your ad URLs. Baidu blocks this by default — unless you apply for tracking URL approval first.

The process: you prepare a tracking URL that redirects to your registered domain. For example, if your domain is a.com and your tracking provider uses b.com, you create a URL like b.com/xxxxx that ultimately redirects to a.com. The tracking URL must end up at your registered domain — Baidu will reject any redirect that goes to a different site.

Here is what an Adobe tracking URL looks like after approval:

http://pixel.everesttech.net/5232/cq?ev_sid=88&ev_lx={keywordid}&ev_crx={creative}&ev_pl={placement}&url=https%3A//www.baidu.com/

And a Google 360 example:

http://clickserve.dartsearch.net/link/click?lid=437000520415462&ds_s_kwgid=587000057089100&ds_e_adid={creative}&ds_e_device=c&ds_url_v=2&ds_dest_url=https://www.baidu.com/

Once you have your tracking URL ready, send it to your Baidu customer service or your agency. Baidu's censorship team reviews it — this typically takes a few days. After approval, your tracking tool can sync with your account.

Option 2: Change Your Account's Domain

If you no longer want to use the domain you registered with — maybe you rebranded, changed your website, or acquired a new domain — you do not need to close your account and start over. Baidu allows a domain change on an existing account.

The precondition: the new domain must belong to the same legal entity as your current registered domain. Baidu verifies this by checking your website — specifically, your "About Us" or "Contact Us" page. The entity information on your site must match the business registration on file with Baidu.

To start the process, request a domain change through your Baidu customer service or your agency. Have the new domain ready and make sure your entity information is visible on the site before submitting.

Option 3: Register a New Account

If you need to run ads for two different domains at the same time — and they both belong to your entity — you can register a second Baidu account. Baidu allows multiple accounts from the same entity for some industries.

Before proceeding, check with your Baidu customer service or agency whether your industry qualifies. If it does, you will need to go through the full account creation process again: document submission, domain verification, and censorship. This usually takes 1-2 weeks.

🤔 Which Option Fits Your Situation?

The domain rules on Baidu trip up a lot of foreign advertisers, especially those coming from Google or Meta where multi-domain tracking is straightforward. The approval processes, entity verification, and industry restrictions are specific to Baidu's compliance requirements.

At Baidu PPC Pro, we handle domain requests for our clients regularly — tracking URL approvals, domain changes, and multi-account setups. If you are stuck on a domain issue, we can tell you which option applies and handle the paperwork.